Consumer Product Marketing Lead, Link

ABOUT THE ROLE Stripe is a financial infrastructure platform for businesses, serving millions of companies from large enterprises to ambitious startups. Our mission is to increase the internet's GDP, and we have a significant opportunity to make a lasting impact. This role offers a chance to put the global economy within everyone's reach while doing the most important work of your career. WHAT YOU'LL DO As a Consumer Product Marketing Lead for Link, you will own strategy and execution across positioning and go-to-market to grow Link's network and bring the next hundreds of millions of shoppers into the network. Your responsibilities will include: Defining Link's consumer positioning and messaging, developing and continuously evolving the core value proposition and messaging framework for consumers to ensure a consistent and compelling story across every touchpoint. Leading go-to-market for product launches, owning the end-to-end GTM strategy for new Link features and consumer experiences from early product shaping through launch execution and post-launch measurement. Shaping the product roadmap by being the voice of the consumer in product planning, synthesizing qualitative insights, quantitative research, and competitive intelligence to influence feature prioritization and roadmap strategy. Partnering with Brand Marketing to ensure brand campaigns are grounded in product truths and that high-impact brand moments connect back to measurable product outcomes. Driving consumer research and insights by commissioning and synthesizing user research, behavioral analytics, and market data to develop a deep understanding of Link's target personas, adoption barriers, and engagement drivers. Defining and tracking consumer growth metrics, setting KPIs across the consumer marketing funnel (awareness, activation, engagement, retention), owning regular reporting, and using data to continuously optimize the marketing mix. Influencing senior leadership by communicating product strategy, consumer insights, and marketing results clearly and persuasively to Stripe leadership and cross-functional partners. WHAT YOU'LL NEED To succeed in this role, you will need: 10+ years of experience in product marketing, with 5+ years in B2C products. A proven track record developing consumer positioning, messaging, and go-to-market strategy for scaled consumer products. Strong research and analytical skills, with the ability to synthesize consumer insights, market data, and competitive intelligence into actionable strategy. Excellent written and verbal communication skills, including experience presenting to and influencing senior stakeholders. Demonstrated success working cross-functionally across product, brand, creative, and analytics teams. WHY REMOTE Stripe is a remote-first company, and this role will be based remotely. As a remote employee, you will have the flexibility to work from anywhere and be part of a global team that is passionate about making a difference in the world. BENEFITS Stripe offers a comprehensive benefits package, including a competitive salary, equity, and access to a range of perks and programs designed to support your well-being and career growth.