Communications Manager

ABOUT THE ROLE We are seeking a Communications Manager to lead our regional communications strategy and execution across Asia-Pacific, driving awareness, thought leadership, and brand affinity for Braze. This role is ideal for a proactive, creative communicator with a deep understanding of the APAC media landscape, strong storytelling instincts, and a passion for elevating global brands across diverse markets. WHAT YOU'LL DO As the APAC Communications Manager, you will be responsible for developing and executing an integrated communications strategy across key APAC markets to drive awareness of Braze's leadership in AI, customer engagement, and marketing technology. You will build and maintain strong relationships with top-tier media, analysts, and influencers across business, tech, and trade outlets in markets such as Singapore, Australia, South Korea, and Southeast Asia. You will also localize and pitch global narratives for APAC audiences, ensuring messaging resonates within the region's diverse cultural, language, and business contexts. Your responsibilities will include: - Developing and executing an integrated communications strategy across key APAC markets - Building and maintaining strong relationships with top-tier media, analysts, and influencers - Localizing and pitching global narratives for APAC audiences - Partnering with global communications and local PR agency teams to drive consistent, impactful storytelling and regional amplification of global initiatives - Identifying opportunities for Braze executives and regional leaders to engage in speaking engagements, media interviews, and industry panels - Supporting development of talking points, bylines, op-eds, and contributed content that position Braze as a thought leader in customer engagement, personalization, and data-driven marketing - Collaborating with global teams to craft narratives that highlight Braze's innovation, culture, and impact across APAC - Partnering with product marketing and customer marketing to surface compelling customer success stories and case studies from the region - Supporting product announcements and launches with localized messaging, media outreach, and content tailored for the APAC audience - Ensuring alignment of product communications with Braze's broader brand positioning and strategic goals - Working closely with regional marketing, content, and events teams to align earned and owned strategies, maximizing impact across campaigns and channels - Partnering with social media and content teams to drive regional engagement on organic channels, ensuring alignment with global brand tone and messaging - Providing strategic counsel and on-the-ground insights to global leadership on regional trends, opportunities, and potential issues - Tracking, analyzing, and reporting on communications outcomes across media coverage, engagement, and brand perception - Using insights to continuously refine messaging and regional strategy for greater impact WHAT YOU'LL NEED To be successful in this role, you will need: - 5-7 years of experience in corporate or product communications, public relations, or media strategy - ideally within the B2B technology or SaaS space - Deep understanding of the APAC media and business landscape with existing media relationships in key markets - Excellent written and verbal communication skills, with the ability to tailor messages to diverse audiences and markets - Strong storytelling instincts and ability to translate complex technology into clear, compelling narratives - Experience managing PR agencies and working cross-functionally with global teams - Comfortable working in a fast-paced, high-growth environment, balancing