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Gitlab
Business Development Representative
Job Description
ABOUT THE ROLE
We're seeking a strategic and enthusiastic Business Development Representative (BDR) to join our growing Sales team at GitLab. As a BDR, you'll lead the initial outreach to targeted accounts, working in conjunction with the Field and Digital Marketing teams, as well as the Sales and Customer Success teams. Your primary goal will be to generate qualified meetings and pipeline for GitLab's Sales organization by leveraging creative marketing and sales tactics.
WHAT YOU'LL DO
As a Business Development Representative at GitLab, you'll be responsible for executing outbound prospecting initiatives to generate qualified meetings and pipeline in your assigned territory. You'll also:
- Generate New Logo opportunities and Growth opportunities on existing customer accounts
- Conduct high-level discovery conversations with target accounts to understand business needs, qualify opportunities, and create Sales Accepted Opportunities (SAOs)
- Meet or exceed monthly and quarterly BDR-sourced Sales Accepted Opportunity (SAO) targets by consistently converting qualified prospects into opportunities
- Research and prioritize target accounts using business and industry knowledge to identify key players, uncover compelling events, and develop tailored outreach strategies
- Execute a multi-touch outreach cadence to all prospects in your assigned territory using Outreach to maximize engagement and conversion rates
- Manage, track, and accurately report all prospecting activities and pipeline in Salesforce to provide clear visibility into performance and forecast
- Collaborate with Field, Corporate, and Digital Marketing, Sales, and Customer Success teams to build targeted account lists, campaigns, and call strategies
- Document and continuously improve Business Development Representative processes in the GitLab handbook in partnership with your Business Development Manager
WHAT YOU'LL NEED
To succeed in this role, you'll need:
- Positive and energetic phone skills, excellent listening skills, and strong writing skills
- Ability to prioritize tasks, manage a high volume of outreach, and consistently follow through on prospecting activities
- Proven experience taking initiative, persisting through setbacks, and independently driving projects or activities through to successful outcomes
- Alignment with our values and working in accordance with those values
- Knowledge of business process, roles, and organizational structure
- Proficiency in using Salesforce, Sales Navigator, and Outreach or similar prospecting and sequencing tools
- Proficiency in English, our company language, is required for effective communication
- Previous tech industry experience or experience in sales development, marketing, or sales is a plus
WHY REMOTE
This role is 100% remote and will be based in the United States and/or Canada. As a BDR at GitLab, you'll work closely with the Field and Digital Marketing teams, as well as the Sales and Customer Success teams. Our BDRs come from diverse backgrounds, and we provide extensive onboarding and training so you have the DevOps and GitLab knowledge you need to succeed. You'll partner with Account Executives, working fully remote and distributed across multiple U.S. time zones, collaborating asynchronously through GitLab, video calls, and shared playbooks.
BENEFITS
GitLab offers a comprehensive benefits package, including a competitive salary, comprehensive health insurance, and a 401(k) matching program. We also offer a generous parental leave policy, flexible work arrangements, and opportunities for professional growth