Associate SEO & AEO Manager

ABOUT THE ROLE Iterable is seeking an Associate SEO & AEO Manager to help drive its success in both traditional search and the new AI-driven discovery landscape. As a key member of the marketing team, this role will be responsible for making sure Iterable shows up clearly, accurately, and competitively in moments when buyers are searching for answers across various channels. WHAT YOU'LL DO You will own the strategy and execution for technical SEO, Answer Engine Optimization, and Generative Engine Optimization. Your key responsibilities will include: - Leading the technical SEO roadmap across Iterable's web presence, identifying and resolving issues that limit discoverability, indexability, site performance, and organic growth. - Conducting regular technical SEO audits across crawlability, indexation, internal linking, site architecture, page speed, structured data, rendering, canonicalization, redirects, XML sitemaps, and Core Web Vitals. - Partnering with Web, Engineering, Content, Product Marketing, and Analytics to prioritize SEO fixes based on business impact. - Building repeatable systems for monitoring SEO health, issue detection, and performance improvement. - Identifying opportunities to improve organic visibility across priority categories, competitors, products, integrations, and use cases. - Translating technical findings into clear recommendations that non-SEO stakeholders can act on. - Leading AEO and AI Search Optimization efforts to adapt to how buyers now discover, evaluate, and shortlist vendors through AI-generated answers and conversational search. - Improving how Iterable is represented in AI-generated responses across priority buying questions, category terms, competitive comparisons, and solution use cases. - Auditing and improving content structure, entity signals, schema, source authority, and answer quality to increase AI visibility. - Developing strategies that help AI systems accurately understand Iterable's differentiation, product capabilities, customer proof, and market relevance. - Tracking changes in AI search behavior and turning those insights into practical experiments, content updates, and technical improvements. - Using AI tools to improve SEO operations, including keyword research, content gap analysis, SERP analysis, competitive monitoring, technical audits, internal linking recommendations, and reporting. - Building workflows that make SEO and AEO work faster, more consistent, and easier to scale. - Evaluating emerging AI tools and deciding which are worth adopting, testing, or ignoring. - Partnering with content and product marketing teams to identify where AI can improve quality, speed, and strategic coverage without weakening brand voice or accuracy. - Staying current on LLM search, retrieval behavior, structured data, entity optimization, and AI answer ranking signals. - Defining SEO and AEO KPIs tied to pipeline, qualified traffic, category visibility, and buyer intent. - Creating a continuous improvement engine that drives better visibility, better measurement, and better business outcomes. WHAT YOU'LL NEED - 3+ years of experience in SEO, with a strong understanding of technical SEO, AEO, and AI search optimization. - Proven track record of improving organic visibility, technical SEO health, and AEO performance in a fast-paced environment. - Strong analytical and problem-solving skills, with the ability to translate technical findings into clear recommendations. - Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams. -