AI Transformation Owner, Marketing

ABOUT THE ROLE Gitlab is building the future of software development and delivery, and our marketing organization is the voice that tells the world how we are transforming the way teams work. As the AI Transformation Owner for Marketing, you will spearhead the integration of artificial intelligence across our marketing stack, from audience segmentation and content generation to campaign optimization and analytics. You will partner with product, data science, and engineering to design and deploy AI-driven solutions that increase reach, improve conversion, and accelerate revenue growth. Your work will directly influence how Gitlab communicates its value proposition to developers, enterprises, and partners worldwide. WHAT YOU'LL DO - Lead the strategy and execution of AI initiatives that enhance marketing effectiveness, including predictive lead scoring, automated content creation, and personalized customer journeys. - Collaborate with data scientists, product managers, and engineering to build and maintain AI models, ensuring they are scalable, ethical, and aligned with Gitlab’s open‑source values. - Own the end‑to‑end lifecycle of AI projects: define success metrics, conduct experiments, analyze results, and iterate on solutions. - Champion the adoption of AI tools across the marketing organization, providing training, documentation, and governance to ensure consistent and responsible use. - Serve as the primary liaison between marketing and technical teams, translating business objectives into data‑driven AI solutions and communicating outcomes to senior leadership. - Stay current on industry trends, emerging AI technologies, and best practices, and bring innovative ideas that keep Gitlab at the forefront of marketing technology. WHAT YOU'LL NEED - 5+ years of experience in marketing, with a proven track record of leading data‑driven or AI‑enabled initiatives. - Strong technical foundation in machine learning concepts, data modeling, and analytics tools (SQL, Python, or R). - Experience with marketing automation platforms, CRM systems, and content management systems, preferably in a SaaS environment. - Excellent project management skills, with the ability to juggle multiple priorities and deliver results in a fast‑paced, remote setting. - Exceptional communication skills, capable of translating complex AI concepts to non‑technical stakeholders and influencing cross‑functional teams. - A collaborative mindset, comfortable working with distributed teams across time zones, and a commitment to Gitlab’s culture of transparency and continuous improvement. WHY REMOTE Gitlab’s fully distributed culture means you can work from anywhere while staying connected through asynchronous communication, regular virtual stand‑ups, and transparent documentation. Our remote-first approach empowers you to design a schedule that balances productivity and personal life, with a focus on outcomes rather than hours. You will have access to the same high‑impact projects and career‑advancement opportunities as any on‑site colleague, supported by a culture that values trust, ownership, and open collaboration. BENEFITS Health, dental, and vision coverage for you and your dependents, with a generous health savings account. Unlimited paid time off and a flexible paid parental leave policy. A remote work stipend to cover home office expenses, and a monthly learning budget for courses, conferences, or certifications. Competitive salary, equity participation, and a comprehensive retirement plan. Gitlab’s inclusive, supportive environment ensures you thrive both professionally and personally.