Staff Product Designer, Financial Services Lead

ABOUT THE ROLE As a Staff Product Designer, Financial Services Lead at Coinbase, you will play a pivotal role in shaping the future of finance. Our Financial Services & Loyalty (FSL) team is building products that make Coinbase the best place to deposit, hold, and grow your money. You will own design strategy and team leadership for the Loyalty pillar, including Coinbase One (CB1) membership, CB1 Card, and Advocacy. Your mission will be to drive the vision, quality bar, and execution for our most impactful consumer products while managing and developing a team of product designers shipping across multiple product and engineering pods. WHAT YOU'LL DO As a Staff Product Designer, Financial Services Lead, your responsibilities will include: - Leading design strategy and execution across Coinbase One membership, CB1 Card, and the broader Loyalty surface area, spanning multiple product and engineering pods - Developing a team of product designers (IC4-IC5), providing structured coaching, career development, and regular design crits - Partnering with senior Product and Engineering leads to shape roadmaps, drive alignment, and represent design in leadership forums - Driving 0-to-1 strategic design work including membership evolution, retention mechanics, and rewards experiences - Setting and maintaining a high quality bar across all Loyalty surfaces through structured review processes (design crits, DRRs, workbench sessions) - Representing Loyalty design in exec-level reviews and cross-functional leadership syncs WHAT YOU'LL NEED To succeed in this role, you will need: - 8+ years of product design experience - A proven track record leading design for subscription, loyalty, or membership products at scale (1M+ users) - Experience partnering with senior product and engineering leaders to shape strategy, define roadmaps, and influence prioritization - Demonstrated ability to set systems-level vision while simultaneously shipping high-quality work on weekly/biweekly cadences - Experience managing IC designers through structured feedback loops, promotion cycles, and measurable career growth outcomes - Familiarity with consumer fintech, payments, or credit card product design - Utilization of generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality WHY REMOTE Coinbase is a remote-first company, with quarterly in-person working sessions called “surges.” This role requires a strong ability to work independently and collaboratively with a distributed team. BENEFITS - Base salary: $207,485 - $244,100 USD per year - Total compensation may also include equity and bonus eligibility - Benefits: medical, dental, vision, 401(k)