Staff Account Based Marketing Manager

ABOUT THE ROLE As a Staff Account Based Marketing Manager at GitLab, you will play a critical leadership role in driving the company's next phase of growth through the expansion of our ABM program. This strategic position involves owning significant initiatives, managing a segment of the target account list, launching specialized campaigns, and refining the supporting measurement framework. You will collaborate with Marketing and Sales stakeholders while having the autonomy to run your own initiatives and evaluate the effectiveness of our current tooling and processes. WHAT YOU'LL DO In this role, you will direct the strategy and end-to-end execution of our 1:Few tier, building campaigns for specific verticals like financial services or public sector with highly calibrated messaging. You will oversee the assessment of our marketing technology stack, making build-vs-buy decisions based on performance and cost-efficiency rather than traditional platform reliance. Additionally, you will drive the transition from firmographic targeting to a "jobs to be done" approach, tailoring account segmentation and content to the specific problems a target account is solving. You will partner with Sales leadership in monthly alignment meetings and quarterly reviews to ensure consistent signal-sharing and program synchronization. Furthermore, you will identify and operationalize engagement signals, such as intent thresholds and webinar activity, to trigger effective SDR outreach and maximize the impact of our ABM program. WHAT YOU'LL NEED To succeed in this role, you will need to have a proven track record of developing and executing successful ABM strategies, with a strong understanding of marketing technology and the ability to make informed build-vs-buy decisions. You will also need to have excellent collaboration and communication skills, with the ability to partner with cross-functional teams, including Sales and Marketing. Additionally, you will need to have a data-driven approach, with the ability to analyze and interpret data to inform marketing decisions. WHY REMOTE As a remote employee at GitLab, you will have the flexibility to work from anywhere and be part of a high-performance culture that values continuous knowledge exchange and collaboration. You will be working with a talented team of professionals who are passionate about building technology that transforms how the world develops software. BENEFITS As a remote employee at GitLab, you will be eligible for a comprehensive benefits package, including a health plan, parental leave, education stipend, and life insurance. You will also have access to a flexible schedule and the opportunity to work with a talented team of professionals who are passionate about building technology that transforms how the world develops software.