Head of Growth Marketing, Self-Service

ABOUT THE ROLE Elastic is the Search AI Company that powers real‑time discovery across structured and unstructured data for more than half of the Fortune 500. In the Self‑Service business, the Head of Growth Marketing leads the charge to convert high‑intent trial starts into paying customers. You will own the full funnel—from paid acquisition and lifecycle nurturing to product‑led activation—while building a world‑class distributed growth team that drives measurable impact at scale. WHAT YOU'LL DO - Define and execute the annual and quarterly growth strategy, setting clear trial‑start and conversion targets and reporting performance to senior leadership. - Build, scale, and coach a distributed team of growth marketers, fostering a culture of rigorous experimentation and rapid iteration. - Own paid search, paid social, display/retargeting, and emerging channels, managing spend against CAC and payback goals while continuously testing creative, audiences, landing pages, and bidding tactics. - Design and launch segmented, behavior‑triggered email, nurture, and in‑product messaging programs that accelerate activation and trial‑to‑paid conversion. - Partner with Product, Web, Documentation, and broader Marketing teams to align brand, content, and product signals, ensuring a seamless acquisition funnel. - Lead external agency relationships, setting performance metrics and holding partners accountable for results. - Analyze funnel metrics, build dashboards, and collaborate with data teams to uncover insights that inform strategy and optimize ROI. WHAT YOU'LL NEED - 10+ years of growth marketing experience in B2B enterprise SaaS, with at least 3 years of team‑building and leadership. - Proven success in a product‑led growth (PLG) environment alongside an enterprise sales motion, having driven acquisition targets and managed sizable paid budgets. - Strong analytical acumen: fluency in funnel metrics, comfortable with dashboards, SQL, and product analytics tools such as Amplitude. - Creative instincts that translate into compelling messaging, high‑converting landing pages, and innovative campaign concepts. - Experience marketing to developer and technical practitioner audiences, with a bias for action and comfort navigating ambiguity. - Excellent written and verbal communication skills, capable of presenting to executives and detailing channel tactics to teammates. - Demonstrated ability to build high‑performing distributed teams and manage external agencies to achieve measurable outcomes. WHY REMOTE Elastic embraces a fully distributed, asynchronous culture that empowers teams to work when they are most productive. The remote model removes geographic constraints, allowing you to collaborate with colleagues across time zones while maintaining a healthy work‑life balance. Flexible schedules and a focus on results over hours create an environment where creativity and impact thrive. BENEFITS Elastic offers comprehensive health coverage, a generous paid time off policy, a remote work stipend, and a learning budget to support continuous professional growth. Competitive compensation, equity opportunities, and a culture that values innovation and inclusion complete the package.