Senior Lifecycle Marketing Manager

ABOUT THE ROLE As a Senior Lifecycle Marketing Manager at GitLab, you will play a critical role in strategizing, executing, and optimizing data-driven lifecycle communications for our product-led and self-service audiences. You will collaborate with cross-functional teams to plan and prioritize programs that engage users and guide them toward activation, conversion, and revenue growth. This is an exciting opportunity to leverage audience data, product signals, and continuous testing to improve lifecycle performance and scale effective programs. WHAT YOU'LL DO - Create, monitor, and improve automated lifecycle journeys and triggers with static and dynamic content to educate, activate, and convert product-led and self-service users. - Lead the creation and implementation of lifecycle campaigns from conception through execution, including planning, copywriting, segmentation, testing, QA, launch, and performance optimization. - Develop programs that support free-to-paid, trial-to-paid, self-managed-to-paid, and sales-assisted conversion paths. - Partner with Product Growth, SMB Sales, Marketing Ops, Data, Product Marketing, Campaigns, and regional teams to align on audience strategy, messaging, handoffs, and measurement. - Use performance insights to identify gaps, recommend improvements, and continuously optimize lifecycle programs. - Act as an email marketing SME, helping the team apply best practices across creative, segmentation, personalization, deliverability, testing, and execution. WHAT YOU'LL NEED - 5+ years of lifecycle, email, CRM, or growth marketing experience, preferably at a B2B SaaS or product-led growth company. - Strong experience building and optimizing nurture programs, automated journeys, and trigger-based lifecycle campaigns. - Experience supporting onboarding, activation, engagement, conversion, or self-service revenue programs. - Expertise in Marketo or Iterable, including audience segmentation, smart lists, email templates, dynamic content, testing, and QA. - Strong email marketing expertise, including copywriting, editing, personalization, experimentation, and performance optimization. - Experience using campaign, funnel, or product engagement data to identify opportunities and improve results. - Strong cross-functional coordination skills, with experience partnering across Growth, Sales, Marketing Ops, Data, Product Marketing, and regional teams. - High attention to detail across audience logic, segmentation, QA, personalization, localization, and reporting. - Working knowledge of HTML and CSS for email design or troubleshooting. WHY REMOTE GitLab is a remote-first company, and this role is designed to be performed from anywhere in the world. As a Senior Lifecycle Marketing Manager, you will have the flexibility to work from home or any other location that suits your needs, while still being part of a high-performing team that values collaboration and continuous knowledge exchange. BENEFITS - Competitive salary - Comprehensive health plan - Generous parental leave policy - Education stipend - Life insurance - Equipment stipend - Flexible schedule - Opportunities for career growth and professional development - Collaborative and inclusive work environment - Access to cutting-edge technology and tools - Opportunities to work on complex problems and contribute to the development of innovative software solutions.