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Anthropic

Field Marketing Manager, Public Sector

MarketingContractDirector+
Location
Worldwide
Job Type
Contract
Experience
Director+
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Job Description

ABOUT THE ROLE Anthropic is a rapidly growing organization dedicated to creating reliable, interpretable, and steerable AI systems. We aim to develop AI that is safe and beneficial for users and society as a whole. As a Field Marketing Manager for the Public Sector Industry, you will play a crucial role in shaping our marketing strategy and execution for this critical customer segment. WHAT YOU'LL DO As a Field Marketing Manager for the Public Sector Industry, you will be responsible for designing and executing a comprehensive field marketing strategy for the US Public Sector audience. This includes developing event calendars, building integrated digital programs, establishing partnerships, and creating operational playbooks that scale across our Public Sector motion. Your key responsibilities will include: - Developing and activating the US Public Sector field marketing strategy end-to-end - Designing and running public-sector-appropriate event formats that comply with government ethics and gift rules - Planning the field calendar around the government fiscal year to capitalize on use-it-or-lose-it spending windows - Owning presence at anchor public sector events and building co-marketing programs with the public sector channel ecosystem - Partnering closely with Public Sector Sales and BDRs on pre-event targeting, during-event engagement, and post-event follow-up - Establishing baseline metrics, dashboards, and ROI reporting for all Public Sector field programs - Being the face of Anthropic in the Public Sector ecosystem and establishing credibility with strategic partners and agencies WHAT YOU'LL NEED To be successful in this role, you will need: - Direct Public Sector-segment experience, with a proven track record of building and running programs targeting the Public Sector as your primary audience - End-to-end ownership of field marketing events and programs, with hands-on experience in both strategy and execution - Repeat success across multiple companies, with a pattern of impact and scaling field or demand generation programs in different environments - 0-to-1 builder DNA, with experience building a field marketing motion from scratch or rebuilding one - Tight sales alignment, with experience working shoulder-to-shoulder with AEs and BDRs on account targeting, pre-event outreach, and post-event follow-up - Operational rigor, with the ability to stand up vendor management, registration, follow-up workflows, and ROI dashboards without being asked - Technical credibility, with the ability to review technical event content, brief technical speakers, and hold your own with founder/CTO audiences WHY REMOTE As a Field Marketing Manager for the Public Sector Industry, you will have the flexibility to work from our San Francisco or Washington, D.C. office at least 2 days a week. This role is ideal for individuals who require some flexibility for an interim period of time for relocation. BENEFITS The annual compensation range for this role is $320,000 - $400,000 USD, with a comprehensive benefits package that includes a health plan, parental leave, education stipend, life insurance, equipment stipend, and flexible schedule.