Field Marketing Manager

ABOUT THE ROLE As the Field Marketing Manager, you will be the face of the company on the ground, driving awareness, trial, and conversion across your region. This is an opportunity to activate national marketing strategies through impactful local experiences that connect with consumers and energize retail. You will bring leadership, creativity, and a passion for building community through smart, scalable field programs. WHAT YOU'LL DO - Implement 360° marketing campaigns aligned with national goals and regional sales strategies - Build partnerships with local influencers, community leaders, and media outlets - Develop and manage local sponsorships and sampling opportunities - Lead high-impact consumer activations and events; measure performance to optimize ROI - Recruit, train, and lead a team of part-time Brand Ambassadors - Collaborate with Sales and distributor teams to support in-store visibility and retail success - Manage regional marketing budgets, product forecasting, and campaign reporting - Oversee operational logistics, including warehouse space, product inventory, and company vehicle use - Coordinate with Finance to process invoices and manage expenses - Support broader marketing and sales initiatives as needed WHAT YOU'LL NEED - 5+ years of experience in grassroots and brand marketing, preferably in CPG, food, or beverage; 3+ years in team management or field leadership - Bachelor's degree preferred - Strong background in community engagement, event marketing, and project management - Familiarity with regional events and cultural moments that drive brand relevance - Demonstrated ability to lead teams, manage cross-functional priorities, and deliver under pressure - Self-motivated with excellent organizational and problem-solving skills - Strong interpersonal and communication skills - Comfortable working independently and collaboratively in a dynamic environment - Willingness to travel within the assigned region - Valid U.S. driver's license - Physically able to lift up to 25 lbs and stand for extended periods WHY REMOTE This is a field-based position that requires presence in assigned markets. As a Field Marketing Manager, you will be working in a dynamic environment, driving awareness, trial, and conversion across your region. You will be responsible for implementing 360° marketing campaigns, building partnerships, and leading high-impact consumer activations and events. BENEFITS - Comprehensive Medical, Dental & Vision benefits - Long- and short-term disability - Life insurance - 10 Vacation days per year subject to accrual policy - 11 Company paid holidays - 401(k) with Company match - Identity theft and legal services