Demand Generation Program Manager | United States | Remote

ABOUT THE ROLE Grafana Labs is a 100% remote company with a global collaborative culture, passionate about meaningful work and innovation. We're scaling fast and staying true to our open-source legacy. We're looking for a Demand Generation Program Manager to join our team and help us accelerate pipeline across the full customer journey. WHAT YOU'LL DO As a Demand Generation Program Manager, you'll be responsible for creating and accelerating pipeline across channels and audiences, with a first focus on our existing-customer motion. This includes building and running programs that create demand inside our existing customer base, expansion, cross-sell, and adoption plays across email, in-app, web, and field channels, in partnership with sales and customer teams. You'll also work across channels, not in one, supporting and strengthening programs across paid, email, events, web, and outbound as team priorities shift. Additionally, you'll build agentic workflows using AI tools to automate program execution, connect programs to the sales motion, and measure what matters by instrumenting your programs and reporting on pipeline impact honestly. WHAT YOU'LL NEED To be successful in this role, you'll need 5+ years of experience in demand generation, growth marketing, or lifecycle marketing at a B2B software company, preferably with an open-source or developer-focused background. You should have proven range, having run programs in at least two or three channels and pointing to pipeline results in each. Experience marketing to existing customers, hands-on with AI in your actual work, and comfortable with data are also essential. Strong program management fundamentals, including shipping on time, communicating proactively, and working well with sales, product marketing, and ops, are also required. WHY REMOTE As a remote company, we value flexibility and autonomy, and we're looking for someone who shares these values. You'll have the opportunity to work with a global team, collaborate with colleagues from diverse backgrounds, and contribute to a company that's genuinely rebuilding how the demand gen function works. BENEFITS - Base compensation range: $100,000 - Opportunity to work with a leading company in the observability space - Collaborative and innovative work environment - Flexible schedule and remote work arrangement - Health plan - Parental leave - Education stipend - Life insurance - Equipment stipend