Demand Generation Program Manager | Canada | Remote

ABOUT THE ROLE We're hiring a Demand Generation Program Manager to join our team at Grafana Labs, a 100% remote company with 1,600+ team members across 40+ countries. As a Demand Generation Program Manager, you will be responsible for creating and accelerating pipeline across the full customer journey, from first touch through expansion. You will own programs across channels and audiences, with a first focus on our existing-customer motion: driving expansion and cross-sell demand within accounts that already use Grafana. WHAT YOU'LL DO As a Demand Generation Program Manager, you will be responsible for the following: - Own customer lifecycle demand gen, building and running programs that create demand inside our existing customer base, including expansion, cross-sell, and adoption plays across email, in-app, web, and field channels, in partnership with sales and customer teams. - Work across channels, not in one, supporting and strengthening programs across paid, email, events, web, and outbound as team priorities shift. - Build agentic workflows using AI tools to automate program execution, including audience building, content generation, signal detection, campaign QA, and treat automation as a first-class deliverable. - Connect programs to the sales motion, translating marketing signals into actions sellers actually take, and partner directly with sales leadership on what's working. - Measure what matters, instrumenting your programs, reporting on pipeline impact honestly, and killing what isn't working. WHAT YOU'LL NEED To be successful in this role, you will need: - 5+ years in demand generation, growth marketing, or lifecycle marketing at a B2B software company, preferably with open source / developer-focused experience. - Proven range, having run programs in at least two or three channels (email/lifecycle, paid, events, web, outbound) and can point to pipeline results in each. - Experience marketing to existing customers, including expansion, cross-sell, or customer lifecycle programs. - Hands-on experience with AI in your actual work, having built automations or agentic workflows, and thinking about AI as leverage, not a threat or a buzzword. - Comfortable with data, able to pull your own numbers, sanity-check them, and build a program readout a VP would trust. - Strong program management fundamentals, shipping on time, communicating proactively, and working well with sales, product marketing, and ops without needing a coordinator. WHY REMOTE As a 100% remote company, we offer the flexibility to work from anywhere and maintain a healthy work-life balance. Our team is spread across 40+ countries, and we're committed to creating an inclusive and collaborative culture that values diversity and individuality. BENEFITS - Base compensation range: CAD 101,000 - CAD 122,000 - Actual compensation may vary based on location and experience - Opportunity to work with a leading company in the open observability cloud - Collaborative and inclusive team culture - Flexible work arrangements and remote work options - Professional development and growth opportunities - Comprehensive health plan and parental leave benefits - Education stipend and life insurance - Flexible schedule and work-life balance