Creative Director

ABOUT THE ROLE PadSplit is seeking a Creative Director to elevate our brand, lead our creative team, and build a creative operation that drives trust, acquisition, and measurable business results. This is a unique opportunity to influence every aspect of the PadSplit brand, from national marketing campaigns and social content to the way members, hosts, and partners experience the brand every day. As a creative leader, you will have the opportunity to develop people, embrace AI and modern creative tools, and balance exceptional brand storytelling with performance marketing that delivers measurable results. WHAT YOU'LL DO As a Creative Director at PadSplit, you will be responsible for leading creative vision, coaching the team, driving campaigns, building operations, partnering cross-functionally, strengthening the brand, leveraging customer insights, and measuring performance. Your day-to-day responsibilities will include: * Setting and evolving PadSplit's creative direction across every customer touchpoint while ensuring a consistent, trusted brand experience * Leading, mentoring, and developing designers, contractors, and agency partners while remaining hands-on in key creative initiatives * Partnering with Marketing to create high-performing creative across paid, organic, lifecycle, email, social, and emerging channels * Establishing scalable creative workflows, production systems, quality standards, and resource management that enable speed without sacrificing quality * Collaborating with Product, Engineering, Growth, Legal, and Operations to ensure creative is embedded early in major initiatives * Owning PadSplit's visual identity, creative standards, messaging consistency, and overall brand reputation across every channel * Translating research, customer feedback, and performance data into stronger creative strategies and messaging * Using creative performance metrics, experimentation, and AI-powered workflows to continuously improve campaign effectiveness and creative output WHAT YOU'LL NEED To be successful in this role, you will need to have: * 8+ years of experience leading brand, marketing, or creative organizations with at least 3 years managing creative teams * A player-coach style, comfortable leading others and personally contributing to creative strategy, reviews, and execution when needed * A performance mindset, experience creating creative that not only looks exceptional but improves acquisition, conversion, and customer engagement * Operational excellence, experience building scalable creative operations using systems, vendors, contractors, and repeatable processes * AI fluency, comfortable incorporating AI tools into creative workflows to improve speed, quality, and efficiency while maintaining authenticity * Strategic thinking, ability to connect creative decisions to business objectives, customer insights, and measurable outcomes * Cross-functional influence, proven ability to build strong partnerships across Marketing, Product, Engineering, Legal, and Executive Leadership * Mission alignment, excited by using creative storytelling to build trust and advance PadSplit's mission of expanding affordable housing WHY REMOTE This is a fully remote position, allowing you to work from anywhere while being part of a team that is at the forefront of solving the affordable housing crisis. BENEFITS PadSplit offers a competitive compensation package including an equity incentive plan and company-wide bonus opportunity, as well as national medical, dental, and vision healthcare plans, company-provided life insurance policy, optional accidental insurances, FSA, and DCFSA benefits, unlimited paid-time (PTO