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Axe Sports Group
Associate Director of Athlete Engagement
Job Description
ABOUT THE ROLE
As the Associate Director of Athlete Engagement at Axe Sports Group, you will play a vital role in empowering college and professional athletes through brand building, financial education, mental performance training, and mentorship. Our mission goes beyond contracts - we aim to help athletes grow as individuals while building their personal brands. This part-time, remote-first position involves occasional in-person travel for events and athlete engagements.
WHAT YOU'LL DO
As the primary point of contact and relationship owner for all college and professional athletes across the Axe Sports Group roster, you will be responsible for:
- Building and maintaining strong relationships with athletes, ensuring they feel supported and informed throughout their brand-building journey
- Tracking and managing athlete deliverables across active brand partnerships and NIL campaigns
- Onboarding new athletes, communicating campaign expectations and timelines, and ensuring they understand their roles and responsibilities
- Coordinating with internal team members and brand partners to keep campaigns on track
- Flagging and escalating missed deadlines or communication gaps proactively
- Representing the Axe Sports Group brand with professionalism, energy, and authenticity in every athlete interaction
WHAT YOU'LL NEED
To succeed in this role, you will require:
- 3-5 years of experience in athlete relations, talent management, sports marketing, brand partnerships, or a related field
- Exceptional interpersonal and communication skills, with the ability to build trust and connect with people quickly
- Strong organizational skills with the ability to manage multiple athletes and campaigns simultaneously
- Experience working with or around college or professional athletes is strongly preferred
- Familiarity with NIL, brand deal structures, or influencer marketing is a plus
- Self-starter with strong accountability and follow-through
- Comfortable with occasional travel for events or in-person athlete engagements
WHY REMOTE
As a remote-first role, you will enjoy a flexible work environment that allows you to work from anywhere while still having meaningful in-person touchpoints. This position offers a unique opportunity to be part of a growing sports marketing agency and be directly involved in athlete brand development and real campaign execution.
BENEFITS
- A front-row seat to the NIL industry at a growing sports marketing agency
- Direct involvement in athlete brand development and real campaign execution
- Flexible, remote-first work environment with meaningful in-person touchpoints
- Access to a growing athlete, university, and brand partner network