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Webflow
Staff Software Engineer, Convert
Job Description
ABOUT THE ROLE
We're seeking a Staff Software Engineer to lead the technical future of Convert, our suite of products empowering marketing and growth teams to experiment, personalize, and drive real revenue from their web presence. As a key member of our engineering team, you'll partner with senior leaders across Engineering, Product, and Design to turn our vision into reality. This is a cross-team technical leadership role, requiring you to work across a large, complex, revenue-generating system and figure out what it needs to become.
WHAT YOU'LL DO
As a Staff Software Engineer, you will:
- Set the long-term technical vision and architecture for backend systems powering experimentation, personalization, analytics, and conversion optimization across Webflow.
- Architect and evolve high-throughput distributed systems and APIs that ingest, process, and serve large volumes of visitor and event data with low latency, high availability, and strong consistency guarantees where it matters.
- Lead foundational platform investments and the data infrastructure that supports them, unlocking new product capabilities for years to come.
- Partner closely with data scientists, ML engineers, and product engineers to productionize statistical and AI/ML capabilities into reliable, real-time backend infrastructure.
- Lead complex, multi-team, multi-quarter technical initiatives end-to-end: from problem framing and technical strategy through implementation, launch, and long-term operational ownership.
- Influence the engineering roadmap and technical strategy across the Convert pillar and partner pillars, identifying the highest-leverage investments and aligning teams behind them.
- Raise the engineering bar across the org through architecture review, technical standards, observability and operational excellence practices, and the systems and tooling that support long-term quality.
- Mentor and grow staff and senior engineers, multiplying your impact through the people you develop and the technical culture you help shape.
- Stay current with industry trends in distributed systems, experimentation platforms, real-time data, and AI/ML infrastructure, and proactively identify opportunities to advance Webflow's backend platform and engineering practices.
- Translate product vision into concrete technical problems and execution plans.
WHAT YOU'LL NEED
- BA/BS degree or equivalent experience
- 8+ years of software engineering experience, including hands-on expertise building and operating backend systems and distributed systems at scale
- Strong technical foundation in one or more programming languages such as Python, Java, or Go, with solid fluency in modern frameworks, distributed systems patterns, and system design
- Experience designing, building, and operating high-throughput, data-intensive distributed systems in production, with a strong understanding of scalability, fault tolerance, consistency tradeoffs, observability, and performance optimization
- Demonstrated technical leadership on complex initiatives, influencing architecture and execution within and beyond your immediate team
- Ability to partner effectively with product, design, data science, and ML stakeholders to translate business needs and customer outcomes into scalable technical solutions
- Strong judgment, clear communication with technical audiences, and pragmatic tradeoffs in fast-moving environments
- Proactive embrace of AI, actively building and applying fluency in emerging technologies to elevate how we work and drive faster outcomes
WHY REMOTE
Webflow is a remote-first company built on trust, transparency, and creativity. We're committed to empowering teams to design, launch, and optimize