Senior Marketing Data Analyst

ABOUT THE ROLE We are seeking a highly motivated and analytical Senior Marketing Data Analyst to join our Marketing Analytics team at Braze. As a key member of our global Marketing Operations & Technology team, you will play a critical role in driving marketing strategy and business growth through data-driven insights. If you are passionate about solving complex challenges and have a bias toward action, we encourage you to apply. WHAT YOU'LL DO As a Senior Marketing Data Analyst, you will be responsible for managing our marketing technology stack, ensuring data integrity, and delivering insights that drive marketing strategy and business growth. Your key responsibilities will include: - Owning and standardizing top-of-funnel performance analysis, including lead generation tracking, conversion rates, and attribution across Marketing and New Business channels - Defining, implementing, and maintaining KPIs and performance benchmarks; owning principle dashboards to assess overall funnel performance, drive data-backed recommendations, and inform critical decisions - Partnering with Business Intelligence to evolve attribution models, manage automated data tracking for marketing-sourced attribution, and ensure accurate tracking across all channels and campaigns - Conducting in-depth analysis of marketing campaigns, building and maintaining predictive performance models, and supporting strategic forecasting across SEO, web, digital, events, customer, and lifecycle marketing - Performing routine reconciliations between Marketing systems and Salesforce to ensure data integrity and alignment - Building strategic partnerships with Finance, Business Intelligence, Business Systems, and GTM Ops to ensure alignment and smooth workflow across marketing, sales, and other business functions - Creating and maintaining training documentation on processes, system configuration, and reporting standards WHAT YOU'LL NEED To succeed in this role, you will need: - 2-5+ years of experience in Marketing, Sales, or Revenue/Marketing Operations at a B2B SaaS or fintech company - Proficiency in SQL and Excel/Google Sheets for data querying, extraction, and analysis; strong working knowledge of Snowflake and data warehousing concepts - Proficiency in Tableau or other data visualization tools (Tableau strongly preferred); familiarity with BI tools such as Looker - Experience with Sales & Marketing automation platforms such as Salesforce, Marketo, LeanData, and Outreach - Proven track record designing, rolling out, and maintaining KPI frameworks and dashboards - Exceptional problem-solving skills with the ability to build analytical frameworks and operate effectively in ambiguity - Excellent written and verbal communication skills - able to craft compelling narratives and convey complex concepts to both business and technical stakeholders at all levels - Demonstrated ability to build cross-functional partnerships and drive alignment across teams WHY REMOTE As a remote employee, you will have the flexibility to work from anywhere while still being part of a collaborative and transparent culture. You will have the opportunity to contribute to a global team, work on complex challenges, and drive business growth through data-driven insights. BENEFITS Braze offers a comprehensive benefits package, including: - Competitive compensation that may include equity - Retirement and Employee Stock Purchase Plans - Flexible paid time off - Comprehensive benefit plans covering medical, dental, vision, life, and disability - Family services that include fertility benefits and equal paid parental leave