Senior Director, Media Analytics, Commercial Strategy & Acceleration

ABOUT THE ROLE We're seeking a Senior Director of Media Analytics to lead Instacart's Commercial Strategy & Acceleration (CSX) team in driving innovation, cohesive strategy, and agile execution at scale. As a key member of our team, you will empower Instacart's commercial organizations with domain expertise to drive advertiser outcomes and unlock incremental investment. WHAT YOU'LL DO As the Senior Director of Media Analytics, you will set the vision, strategy, and operating model for how measurement, experimentation, and insights drive advertiser outcomes and unlock incremental investment. You will lead a high-impact organization of approximately 30 analytics professionals focused on Instacart Ads and deliver rigorous, trusted analytics that guide decisions for some of the world's largest brands. Your responsibilities will include: - Owning the end-to-end media analytics strategy and roadmap for Instacart Ads, establishing trusted measurement standards that quantify incrementality, optimize performance, and inform advertiser investment decisions. - Leading, developing, and scaling a ~30-person team across client analytics, measurement science, experimentation, and commercialization. - Building and standardizing frameworks for causal inference, geo and audience experiments, MMM, attribution, creative effectiveness, and audience insights. - Collaborating with Brand Partnerships and Sales to deliver compelling, client-ready narratives that translate complex analytics into clear business impact. - Establishing data governance, quality, and privacy-safe measurement practices. WHAT YOU'LL NEED To succeed in this role, you will need: - 12+ years of experience in media analytics, marketing science, or ad measurement within digital advertising or retail media. - 7+ years leading analytics teams of 15+ (including managers of managers), with a track record of hiring, developing, and retaining diverse, high-performing talent. - Expertise in incrementality testing and causal inference, experimental design, MMM, and attribution, with programs deployed at enterprise scale. - Advanced SQL and proficiency in Python or R; demonstrated ability to review methodologies, validate models, and uphold analytic rigor. WHY REMOTE Instacart is a Flex First team, offering flexibility to choose where you do your best work – whether it's from home, an office, or your favorite coffee shop – while staying connected and building community through regular in-person events. BENEFITS - Flexible work arrangement - Comprehensive health plan - Parental leave - Education stipend - Life insurance - Equipment stipend