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Instacart

Senior Director, Media Analytics, Commercial Strategy & Acceleration

DataFull-TimeSenior
Location
Worldwide
Job Type
Full-Time
Experience
Senior
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Job Description

ABOUT THE ROLE We're transforming the grocery industry at Instacart, and we're looking for a talented Senior Director of Media Analytics to lead our high-impact analytics organization focused on Instacart Ads. You will set the vision, strategy, and operating model for how measurement, experimentation, and insights drive advertiser outcomes and unlock incremental investment. In close partnership with various teams, you will deliver rigorous, trusted analytics that guide decisions for some of the world's largest brands. WHAT YOU'LL DO As a Senior Director of Media Analytics, you will own the end-to-end media analytics strategy and roadmap for Instacart Ads, establishing trusted measurement standards that quantify incrementality, optimize performance, and inform advertiser investment decisions. You will lead, develop, and scale a team of approximately 30 analytics professionals, attract top talent, and foster an inclusive, high-performing culture. You will also build and standardize frameworks for causal inference, geo and audience experiments, MMM, attribution, creative effectiveness, and audience insights. WHAT YOU'LL NEED To be successful in this role, you will need 12+ years of experience in media analytics, marketing science, or ad measurement within digital advertising or retail media. You should have 7+ years of experience leading analytics teams of 15+ and a track record of hiring, developing, and retaining diverse, high-performing talent. You should also have expertise in incrementality testing and causal inference, experimental design, MMM, and attribution, with programs deployed at enterprise scale. Advanced SQL and proficiency in Python or R are also required, as well as a Bachelor's degree in a quantitative field. WHY REMOTE Instacart is a Flex First team, which means that we offer flexibility in where you do your best work. You can choose to work from home, an office, or your favorite coffee shop, while staying connected and building community through regular in-person events. BENEFITS Instacart offers a competitive salary and benefits package, including a comprehensive health insurance plan, a 401(k) matching program, and a generous paid time off policy. We also offer opportunities for professional growth and development, as well as a dynamic and inclusive work environment.