Marketing Analytics Director | Canada | Remote

ABOUT THE ROLE We are seeking a Marketing Analytics Director to lead the evolution of our marketing data stack and raise the analytical rigor of the entire marketing organization. As a critical role for a builder-practitioner who works at the intersection of Data Science, Marketing Strategy, GTM, and AI Operations, you will be responsible for building the systems that make every analyst on this team sharper, including the AI agents themselves. WHAT YOU'LL DO As the Marketing Analytics Director, you will be the lead architect of our data-driven growth engine, connecting high-level strategy with advanced technical execution. Your key responsibilities will include: - Architecting a dual-track target-setting framework that balances high-velocity top-of-funnel growth with deep-funnel quality, ensuring GTM resources are directed toward high-converting user cohorts optimized for Grafana adoption and long-term retention. - Engineering the underlying data schemas, designing predictive models, and implementing the BI frameworks that shape our global GTM strategy. - Serving as the primary strategic partner to the GTM Leadership team, translating complex data into a clear roadmap for demand generation and revenue growth. - Developing and maintaining machine learning models to predict campaign impact and steer budget allocation toward the highest-ROI channels. - Overseeing the structure of marketing data within Google BigQuery, ensuring a scalable single source of truth that connects product usage data with marketing touchpoints. - Performing causal inference and predictive trend analysis to identify anomalies and areas for improvement. - Transforming technical data outputs into clear, compelling narratives for the executive team and board. WHAT YOU'LL NEED To be successful in this role, you will need: - 8+ years in Marketing Analytics, GTM Strategy, or Data Science, with at least 2 years in a lead architect capacity. - Strong technical expertise in data modeling, machine learning, and data visualization. - Excellent communication and storytelling skills, with the ability to translate complex data into clear executive-level direction. - Proven experience in building and maintaining data-driven systems that drive business growth. - Strong leadership skills, with the ability to manage and mentor a team of analysts. WHY REMOTE As a 100% remote company, we offer the flexibility and autonomy to work from anywhere in the world. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do. BENEFITS - Competitive salary and benefits package - Opportunity to work with a leading company in the observability space - Flexible schedule and remote work arrangement - Professional development and growth opportunities - Access to cutting-edge technology and tools - Collaborative and innovative work environment