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LaunchDarkly
Head of Customer Marketing
Job Description
ABOUT THE ROLE
We are seeking a strategic, results-driven Head of Customer Marketing to lead our global customer marketing function. This role has significant influence on shaping brand messaging and positioning for LaunchDarkly as well as influencing customer health and retention. As a key member of our team, you will be responsible for developing and executing customer advocacy and adoption programs that drive business growth and customer satisfaction.
WHAT YOU'LL DO
As the Head of Customer Marketing, you will lead our customer storytelling program, building a steady pipeline of customers who are excited to share stories about how they are solving their biggest business challenges. You will establish an executive advisory board that builds trust, feedback loops, and advocacy from decision makers at our most important customers. Additionally, you will source and interview customers to produce customer case studies, manage customers who speak live alongside LaunchDarkly at events, and oversee peer review programs to ensure LaunchDarkly maintains leader status on all platforms. You will design, deliver, and continuously optimize advocacy programs and incentive strategies that attract customers to participate, drawing on data-driven insights and automation to identify new opportunities.
WHAT YOU'LL NEED
To succeed in this role, you will require a minimum of 12 years of related experience, including at least 3 years of supervisory experience. You should have 7+ years of customer advocacy experience, including managing a team of individual contributors, and experience working directly with a developer/software engineering audience. You should also have demonstrated ability to build scalable operational frameworks and lead teams through complex, cross-functional programs, as well as experience using customer advocacy tools such as Champion and UserEvidence.
WHY REMOTE
As a remote employee, you will have the flexibility to work from anywhere and collaborate with global, remote teams. You will have the opportunity to work with cross-functional stakeholders and contribute to the development of scalable customer marketing programs that drive business growth and customer satisfaction.
BENEFITS
LaunchDarkly offers a competitive salary range of $145,000 - $235,000, depending on location and experience, as well as a 15% bonus target. You will also receive restricted stock units (RSUs), health, vision, and dental insurance, and mental health benefits. Additionally, you will have the opportunity to work with a high-growth company that is changing the way software is delivered.