Director Marketing Analytics

ABOUT THE ROLE We are seeking a Director of Marketing Analytics to serve as the intelligence backbone of our go-to-market engine at Marqeta. This senior leadership role involves defining how Marqeta understands marketing's contribution to revenue, building the analytical infrastructure and team to prove it, and partnering across Marketing, Sales, Finance, and Revenue Operations to influence how we invest, prioritize, and grow. WHAT YOU'LL DO As the Director of Marketing Analytics, you will own the full analytics remit for marketing, including multi-touch attribution across a complex, Enterprise B2B buying journey, pipeline contribution and influenced revenue modeling, channel performance, campaign effectiveness, and executive-level reporting. You will lead a team of marketing analysts, establish operating rhythms, analytic standards, and career development frameworks. You will also serve as a senior strategic voice in GTM planning, bringing data-driven POVs to budget allocation, channel strategy, ICP prioritization, and campaign investment decisions. You will partner with Demand Generation, Product Marketing, and Brand teams to design measurement frameworks and testing protocols. Additionally, you will own executive-level marketing reporting to the CMO, CFO, and Board, translating complex data into clear narratives about where marketing is creating enterprise value. You will build and maintain the marketing data infrastructure in partnership with Data Engineering, ensuring clean, unified data across Salesforce, Marketo, paid channels, and intent platforms. You will also develop forecasting models that project Enterprise NAL pipeline contribution from marketing investments, informing quarterly planning and headcount decisions. Furthermore, you will lead the marketing org's AI and automation strategy for analytics, identifying where machine learning, predictive scoring, and AI-generated insights can accelerate speed-to-insight. Finally, you will establish a culture of experimentation by designing statistically valid tests across channels and campaigns, and building institutional knowledge from results. WHAT YOU'LL NEED To be successful in this role, you will need 10+ years of experience in Enterprise B2B marketing analytics, GTM analytics, or growth analytics, with at least 3 years in a people leadership role. You will have experience with complex B2B GTM motions, including ABM, enterprise sales cycles, partner-influenced deals, and multi-stakeholder buying journeys. You will also have deep expertise in B2B attribution modeling, a strong command of how marketing fits into the full revenue engine, and proven ability to influence strategy. You will be proficient in the core marketing and revenue tech stack, including Salesforce, Marketo, BI tools, data warehousing, and ABM/GTM software. You will also have strong proficiency in SQL and experience working directly with warehouse data to validate models, investigate anomalies, and support ad hoc analysis. Additionally, you will be comfortable with statistical modeling, regression analysis, and cohort analysis, and have strong communication skills to translate analytical complexity into executive-level narratives. WHY REMOTE Marqeta is a Flex First company, which allows you to choose your best working environment, whether that be from home or at a company office. This role can be performed remotely within the United States or from our Oakland, CA or New York City offices. BENEFITS Marqeta offers competitive compensation and benefits, including a flexible