Ads AI Analytics Lead II

ABOUT THE ROLE We're seeking an Ads AI Analytics Lead II to join our Commercial Scaled Intelligence team at Instacart. As a leader in AI-first analytics, you will play a critical role in transforming the grocery industry by driving revenue growth, operational efficiency, and better outcomes for our customers, shoppers, retailers, brands, and partners. WHAT YOU'LL DO As Ads AI Analytics Lead II, you will own the intelligence behind our Ads agents, designing the semantic and context layer for advertising and building production-grade agents that analyze campaigns, diagnose performance, and recommend actions to improve return on ad spend (ROAS), pacing, and partner outcomes. You will collaborate closely with Ads GTM, Product, Data Science, and Engineering teams to ship vertical agents with measurable lift. Your responsibilities will include defining Ads ontologies and canonical metrics, building robust dbt models and curated marts, ingesting and structuring unstructured Ads content, and designing and evaluating RAG workflows. You will also establish evaluation suites and dashboards, drive continuous model and system improvements, and run A/B and uplift experiments to quantify business impact. WHAT YOU'LL NEED To be successful in this role, you will need a strong background in analytics engineering, data science, or applied AI, with advanced proficiency in Python and SQL. You should have 4-7 years of experience in the field, with a minimum of 2 years working with ads, retail, or e-commerce data. Hands-on experience with dbt and Snowflake or BigQuery, as well as orchestration of data pipelines with Airflow, is also required. You should be able to design and run offline/online evaluations and A/B or uplift tests, and have familiarity with experiment design and statistical inference. Fluency in Ads analytics concepts, such as ROAS, CPA, CTR, CVR, LTV, pacing, auction dynamics, and incrementality, is also essential. WHY REMOTE This role is remote-friendly, allowing you to work from anywhere while staying connected and building community through regular virtual events. We value flexibility and autonomy, and are looking for candidates who can thrive in a fast-paced environment and collaborate effectively with cross-functional teams. BENEFITS As a member of our team, you will receive a competitive salary and benefits package, including health insurance, parental leave, and education stipend. You will also have access to a flexible schedule, equipment stipend, and opportunities for professional growth and development.