Digital Media Specialist

ABOUT THE ROLE The Animal Legal Defense Fund is seeking a highly skilled Digital Media Specialist to join our team. As a key member of our digital media team, you will be responsible for maintaining and building our digital presence across websites and paid advertising channels. This is a full-time, exempt position that reports to the Digital Media Manager. WHAT YOU'LL DO As a Digital Media Specialist, you will be responsible for a wide range of tasks, including: - Maintaining and building our digital presence across websites and paid advertising channels - Coordinating and building content on our website, including advocacy and campaign pages and online action centers - Designing and implementing digital advertising campaigns and analytics reporting - Ensuring digital content drives engagement and supports our priority areas of work - Publishing diverse legal and advocacy-driven content on our website - Updating webpages on a rolling basis - Maintaining and organizing image and video assets in our digital media library - Monitoring and analyzing website performance, functionality, use experience, and mobile responsiveness - Providing insight and advice in team collaborations - Staying up to date on industry trends, technological developments, SEO, and UX strategies - Generating monthly performance reports - Creating and implementing strategies to recruit a wide demographic of supporters - Conducting audience targeting, retargeting, and A/B testing - Developing ad copy, creative briefs, and campaign recommendations - Measuring success of every digital advertising campaign - Managing and optimizing the organization's Google Grant - Collaborating with development, events, and program departments WHAT YOU'LL NEED To be successful in this role, you will need: - A bachelor's degree in communications, marketing, or a related field (or an additional 3 years of relevant experience) - A minimum of 3 years of digital communications and production experience - Experience with CMS platforms, including WordPress and Drupal - Proficiency in HTML - Experience with paid digital advertising campaigns - Knowledge of SEO best practices - Experience with CSS and JavaScript (preferred) - Experience with Salesforce integration - Experience with data analytics platforms such as Google Analytics and Tag Manager - Experience with Adobe Creative Suite, Microsoft SharePoint, and Asana (a plus) WHY REMOTE This is a remote position that allows you to work from anywhere in the United States. As a remote employee, you will have the flexibility to work from home and maintain a healthy work-life balance. BENEFITS We offer competitive compensation and a comprehensive benefits package, including: - Health plan - Parental leave - Education stipend - Life insurance - Equipment stipend - Flexible schedule - Professional development opportunities Note: This job description is not intended to be a comprehensive list of all duties and responsibilities of the position, which are subject to change in order to best advance ALDF's strategic objectives and mission.